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Creating a Data-Rich Admission Organization
With shrinking budgets and shrinking student populations, college admission professionals have had to learn to work smarter, not harder. One of the best ways to do this is to adopt a data-informed recruitment strategy. But, most admission offices are not staffed with a statical analysts! In fact, most admission professionals were hired for their interpersonal skills rather than their data analysis skills.

Bridging that gap is the topic of NACAC latest white paper. The research explores the current skill gaps amongst college admission staff and how their leaders are addressing them. Join us for a lively discussion about the research and the strategies colleges, both large and small, are helping their staff leverage data to meet their enrollment targets.


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Jon Boeckenstedt
Vice Provost of Enrollment Management @Oregon State University
Amy M. Cembor
Senior Associate Dean of Admission @Providence College (RI)
Michael Plourd
Associate Director of Admission @College of the Holy Cross
Toni Riley
Director of Admission @Alaska Pacific University
Dr. Tom Green
Director, Strategic Enrollment Management @Salesforce.org