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That's What They Said: Enrollment Marketing Using Others’ Voices
Both students and their parents or guardians care about what others have to say about you, and yet so often enrollment marketing centers around the stories we tell ourselves. We’ll walk through what matters most to each group and how to showcase storytelling and proof points from your students and third parties to make your outreach more compelling.

00:44:00

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Speakers

Will Patch
Senior Enrollment Insights Leader, Higher Ed @Niche
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an admissions counselor, associate director for admissions operations, social media coordinator, and ultimately as digital strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast, Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will’s work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.