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A Niche Playbook to Storytelling and Proof Points to Engage Students and Parents
Join us to learn more about using storytelling and proof points such as reviews and testimonials to make your enrollment marketing and recruitment efforts more effective. We’ll combine advice with results from Niche surveys of students and parents as our own proof points to tell the story of why this matters to you.


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Will Patch
Senior Enrollment Insights Leader, Higher Education @Niche
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast, Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.