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Future Proofing Your Digital Enrollment Strategy
Digital marketing is a topic that is often misconstrued. Some believe digital marketing is simply their email strategy, what their institution posts on the social media accounts, and their website presence. But those responsible for driving enrollment know it involves a bit more than that—and just as importantly, they understand that any successful strategy begins with a deeper understanding of their primary stakeholder: prospective Gen-Z students.

In this session, we’ll share the latest research and marketing solutions that can help you deliver the right message to the right student at the right time on the right channel—ensuring you bring your best-fit students from prospect to enrolled. We'll cover how you can leverage Gen-Z's favorite platforms (TikTok, Snapchat, YouTube, Instagram, and Facebook) with the right blend of marketing tactics, creating the "secret sauce" to future proof your enrollment strategy.

00:45:00

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Speakers

Jason Stevens
Director, Digital Strategy @Encoura
Jason Stevens is the senior digital strategist serving Northeastern US and key accounts across the country, he manages media strategy, implementation as well as analytics and reporting for a robust portfolio of both undergrad and grad clients. Mr. Stevens has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Mr. Stevens received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.
Meaghan Cahill-Dunn
Regional Director, Digital @Encoura