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Video’s Impact on Enrollment: A Cross-Funnel Strategy
Even before the pandemic changed digital engagement, many schools realized today’s searchers wanted video in the application process. Fewer schools knew how to create the right video types or drive enrollment with video. For CampusReel, working with 100s of schools and 1000s of students to generate 20,000 authentic videos over 5 years showed the industry’s broken enrollment strategies as well as the positive outcomes of getting it right. This session will share a video-centric approach for turning viewers into enrollments.


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Matt Pellish
Vice President for Strategy and Business Development @CampusReel
Matt Pellish serves as the Vice President for Strategy and Business Development at CampusReel where he currently oversees partner development and strategic service planning. His mission is to bring video and technology to education in a cost-effective way while also making college search universally accessible to all students through CampusReel.org. Prior to joining CampusReel, Matt spent the last decade as Managing Director at EAB where he founded and built out the firm’s Advisory Services function to provide expert advice and consultative direction to EAB’s partner network of colleges, universities, K-12 public school districts, and independent schools through which he personally visited over 450 campuses in North America and Europe.